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adidas x IVY PARK presents IVY PARK Rodeo, a modern-day homage to Western wear.

It celebrates Black cowboys’ continued influence and impact on Hollywood’s incorrect narrative of the American Rodeo and cowboy heritage.IVY PARK Rodeo is a definitive collection that bucks tradition and ushers the untold and overlooked histories of community and culture of Black cowboys and cowgirls to center stage. It is where audacious design meets thoughtfully remixed classic Americana streetwear and athletic wear, fused with the aesthetic of the Black cowboy experience.

THIS AIN’T OUR FIRST RODEO

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