About Us +++

Puffer Reds has been a staple Footwear, Fashion, and Culture store in the community for 45+ Years!

Established by Eric Williams in December 1979, Puffer Reds has become a well-known entertainment destination for celebrities, musicians and athletes alike. When Puffer Reds first opened its doors, the store was a place to find the latest hip-hop, R&B and jazz music albums. Eric’s vision, with the help of his co-owner wife, Tandra Williams, soon grew to new heights as the impact of the music industry had a growing influencing on the fashion industry. Taking this into account helped expand the business to new avenues. The demand for brands reflecting the culture and lifestyles of both music and fashion helped Puffer Reds grow from a small record shop into a premier shopping destination for the conscious consumer.

Puffer Reds is a boutique that offers a unique and curated selection of clothing, footwear, and accessories for men and women. We have been in business for over 45 years, and have a built a reputation for being at the forefront of sneaker, music and streetwear culture. Our mission is to bring our customers the latest and greatest in the Michigan region, now expanding nation-wide, while also supporting local music and art communities.

We constantly seek out the freshest and most innovative trends to keep our customers looking and feeling their best. We are proud to carry exclusive collections, limited-edition drops, and rare finds that are hard to come by anywhere else. We believe that fashion and style go hand in hand with music and culture, and we are proud to be a part of it.

At Puffer Reds, we pride ourselves on providing top-notch customer service and a welcoming atmosphere. Our staff is knowledgeable, friendly and always willing to help customers find the perfect item. We are passionate about fashion and love to share our knowledge and enthusiasm with our customers.

We invite you to come and visit us at our brick and mortar locations or our website, and see for yourself why Puffer Reds has been a go-to destination for sneaker, streetwear and music enthusiasts for over 43 years and counting. Whether you're looking for the latest must-have item or just something to add to your collection, we've got you covered.